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Over the course of an Ironman day the biggest challenges are often not the physical ones. Most athletes have logged mile upon mile preparing their bodies for the continuous effort it takes to move their body over the distance of...
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Armed with a name for the brand and the decision to launch I was off and running. My head was, and still is, filled with tons of product ideas and designs. Back in 1985 at Bellview Middle School I took...
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Tom, Rick, Shelly...just names. But I would guess that as soon as you read those names something popped into your head. An image of someone you know. Maybe it is a good image...maybe it was a person who bullied you...
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We have all done it. For some reason we feel drawn to do it. Maybe we see others do it and think "I can do that too" or perhaps it just intrigues us down in our core. When I was...
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Traveling to dozens of Ironman events annually isn’t always as glamorous as most athletes would believe. However, there are some fun times and every once in a while, you find some hidden gems such as Crack Fries. Sometimes it is...
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