Tom, Rick, Shelly...just names. But I would guess that as soon as you read those names something popped into your head. An image of someone you know. Maybe it is a good image...maybe it was a person who bullied you long ago. Either way, those letters strung together to make a word are more than just a name.
For several years I toyed with the idea of starting my own apparel brand. I had not years, but decades of experience in designing product, sourcing goods, marketing those items and selling them. I knew what I and other athletes like me wanted in endurance apparel.
One main thing was holding me back. A name. What to call it? A lot of brands utilize the founders name, but neither of my names work particularly well. Chance? Maybe for some perfume but not many people want to "take a chance" on their apparel. Regina? That is even worse. In Latin it means queen. How many guys are going to want to wear a brand called Queen? Not to mention the whole giggle inciting pronunciation of it by every one outside the US. Yep, it rhymes with the lady parts, and I don't mean Mulva.
I wanted a name which represented the high-end top shelf nature of the product. For the better part of the year I let the thought linger in my wee brain. Then one day it came to me. I liked the idea of Regina=Queen=Top Shelf...maybe I could do two separate names and use the Latin word for king for the men's products and Regina for the women's products. Before I could even take the time to look up what the Latin word for king is, rex if you must know, I dismissed the idea. Having two names would mean two logos, two tag lines. Basically double the work.
Then it struck me. The terms king/queen=royalty. Why not "real", pronounced Ree-Al, as it means royal in Spanish. And that was it. I decided to put a tilde above the "a" so that people would know it was just the English word "real". As in keep it real. I know the tilde doesn't go there but in branding all is fair.
And that is how I came up with the name for my new apparel brand.
Chance "Don't call me ReeJiNa" Regina
This was taken from a journal entry from October 20th 2018