What is in a name?

What is in a name?

January 08, 2020

Tom, Rick, Shelly...just names.  But I would guess that as soon as you read those names something popped into your head.  An image of someone you know.  Maybe it is a good image...maybe it was a person who bullied you long ago.  Either way, those letters strung together to make a word are more than just a name.

For several years I toyed with the idea of starting my own apparel brand.  I had not years, but decades of experience in designing product, sourcing goods, marketing those items and selling them.  I knew what I and other athletes like me wanted in endurance apparel.  

One main thing was holding me back.  A name.  What to call it? A lot of brands utilize the founders name, but neither of my names work particularly well.  Chance?  Maybe for some perfume but not many people want to "take a chance" on their apparel.  Regina?  That is even worse.  In Latin it means queen.  How many guys are going to want to wear a brand called Queen?  Not to mention the whole giggle inciting pronunciation of it by every one outside the US.  Yep, it rhymes with the lady parts, and I don't mean Mulva.

I wanted a name which represented the high-end top shelf nature of the product.  For the better part of the year I let the thought linger in my wee brain.  Then one day it came to me.  I liked the idea of Regina=Queen=Top Shelf...maybe I could do two separate names and use the Latin word for king for the men's products and Regina for the women's products.  Before I could even take the time to look up what the Latin word for king is, rex if you must know, I dismissed the idea. Having two names would mean two logos, two tag lines.  Basically double the work.

Then it struck me.  The terms king/queen=royalty.  Why not "real", pronounced Ree-Al, as it means royal in Spanish.  And that was it.  I decided to put a tilde above the "a" so that people would know it was just the English word "real".  As in keep it real.  I know the tilde doesn't go there but in branding all is fair.

And that is how I came up with the name for my new apparel brand.

Chance "Don't call me ReeJiNa" Regina

This was taken from a journal entry from October 20th 2018




Also in News

Warming up for the swim start when you can't get in the water.
Warming up for the swim start when you can't get in the water.

July 02, 2020

Lance Watson, triathlon hall of fame coach, takes on, perhaps, the most asked question in Ironman, 70.3, Olympic and Sprint triathletes minds.  How do you warm up for a swim start where you are not allowed in the water prior to the race start?

Read More

The Ultimate Triathlon Question!  Wetsuit or no Wetsuit?
The Ultimate Triathlon Question! Wetsuit or no Wetsuit?

June 24, 2020

Read More

Coach Lance Watson's tips for nutrition on the bike course.
Coach Lance Watson's tips for nutrition on the bike course.

June 19, 2020

Read More