We tend to think of failure as something to avoid. But in reality, it’s usually part of the path, not a detour. The question isn’t whether it shows up, it’s what you do when it does.
Mickey Rooney built a career that stretched across generations, with plenty of ups and downs along the way. His perspective on failure didn’t come from theory. It came from living it.
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Most things in life only need to be functional. Something that works, gets the job done, and checks the box. And for a lot of situations, that’s enough.
But every now and then, there’s a pull to go beyond that. Not because it’s required, but because something about it matters more. The way it looks. The way it feels. The way it comes together.
Care shows up in those moments. In the details no one asked for. In the extra effort that doesn’t always get noticed right away. It’s not about perfection. It’s about intention.
Not everything needs that level of attention. But some things do.
And those are worth doing right.
Show up! Put in the work! Regroup! Put in the work! Don't quit! Believe in yourself! Develop your skills! Process > outcome! Be okay with uncomfortable! Compete!
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Most apparel today is fine.
It works. It fits okay. It performs well enough. Most of it looks more or less the same.
And honestly, for most people, that’s probably enough.
But every once in a while you end up obsessing over something longer than you planned to. Small details that maybe nobody notices consciously, but you feel immediately when they’re wrong. Fabric texture. Panel shape. Stitching. The way a piece settles into a ride after a few hours instead of how it feels standing in front of a mirror for thirty seconds.
That’s been a big part of this latest development cycle.
Not trying to reinvent cycling apparel or pretend we discovered something nobody else understands. Just trying to make pieces that feel intentional from start to finish. The kind of things that quietly get better the longer you spend time in them.
Still early. Still evolving a bit. But the idea is simple. A smaller community centered around endurance sport, creativity, craftsmanship, and the long process of improving at something over time.
More on that soon.
The new site and first releases are getting close now. Which is probably good, because eventually you have to stop tweaking every little detail and actually put the work into the world.
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As a family of endurance athletes, pasta is pretty much a staple in our house. The problem is, after a while, even the good stuff can start to feel a little repetitive. So I’m always looking for new pasta dishes that bring a different flavor profile without requiring a culinary degree or three hours in the kitchen.
I came across this one about a week ago and decided to give it a shot for the family. It turned out to be a huge hit. The blistered tomatoes, cream, parmesan, and burrata give it this rich, comforting feel, while the splash of white wine keeps it from feeling overly heavy. Best of all, it came together in about 45 minutes from start to finish, which makes it realistic for a weeknight meal.
I did add some protein to ours by mixing in browned ground Italian sausage, which worked really well with the creamy tomato sauce. But this would also be great with rotisserie chicken, grilled shrimp, or even sliced Italian sausage links if you wanted to go that direction. Definitely one we’ll be adding into the regular rotation.
A richer, more balanced version of a comforting tortellini dish. Blistered tomatoes, whole garlic, and a splash of white wine bring depth and structure without losing the simplicity.
Ingredients
6 Roma tomatoes, halved
2–3 Tbsp olive oil
2–3 garlic cloves (whole or lightly crushed)
2 tsp dried oregano
2 tsp dried basil
1 tsp black pepper
1 cup chicken broth (start here, add more if needed)
1 lb cheese tortellini
1/2 to 1 cup heavy cream (adjust to taste)
1/2 cup grated Parmesan cheese
1 ball burrata cheese
Fresh basil for serving
Salt, to taste
Splash of dry white wine
Instructions
- Heat olive oil in a large skillet over medium heat. Add whole or lightly crushed garlic cloves and let them gently sizzle for 30–60 seconds.
- Add the halved tomatoes cut side down. Cover and cook 7–8 minutes until blistered and softened. Remove skins and gently mash, including the softened garlic.
- Add a splash of white wine and let it simmer for 1–2 minutes to cook off the alcohol.
- Add chicken broth (start with 1 cup) and heavy cream (start with 1/2 cup). Bring to a gentle simmer.
- Add tortellini and cook according to package instructions, stirring occasionally. Add more broth or cream as needed to reach a silky, not soupy consistency.
- Stir in Parmesan until the sauce thickens and coats the pasta.
- Remove from heat. Tear burrata over the top and let it soften slightly.
- Finish with fresh basil, a drizzle of olive oil, and additional Parmesan if desired.
Protein Options
Browned ground Italian sausage
Rotisserie chicken
Grilled shrimp
Italian sausage links sliced into rounds
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Last week I shared that Red Bull clip of the skier flying off a mountain, skimming rooftops, doing things that didn’t even look real. One of those videos where your first reaction is just… what did I just watch?
This week I came across a parody of how their marketing team comes up with ideas, and it’s pretty funny. Two guys sitting around trying to figure out how to sell an energy drink. One suggests something normal. The other jumps straight to launching a guy out of a cannon.
It’s exaggerated, but not by much.
Because at this point, Red Bull isn’t really selling a drink the way most companies do. They’ve built something different. When people talk about it, they don’t start with the product. They start with, “did you see that crazy Red Bull thing?” And the response is usually, “which one?”
That’s the part that stands out.
Somewhere along the way, they decided to make the story bigger than the product. And now the product just comes along for the ride.
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