Over the last week or so I’ve finally gotten some of the new kit out on the road, and it feels like it’s been a long time coming.
Last week I jumped into my first group ride since August and wore the new TC bibs and jersey. And honestly, I was almost in over my head. I was hanging onto the B group for dear life, half convinced my average heart rate was going to be higher than my average watts.
But that’s kind of the point. It was good to actually feel the kit in motion again instead of just looking at it in samples and studio shots. That’s always the test. The TC is a completely new build, and you can tell as soon as you put it on. The bibs especially have this soft, luxurious feel that you don’t really notice once you’re riding, which is exactly what you want.
This week I’m planning to roll into the Tuesday night ride in the updated H340 Apex bibs and jersey. Same foundation as the H340, but cleaned up in a lot of small ways. Better jersey fit, new straps on the bibs, free cut legs and sleeves. A few upgrades you don’t think about individually, but they add up over a couple hours on the bike. Might even sneak out the new Ferro bib color and the Dark Strata jersey and see what people think without saying a word.
Then this weekend is the photo shoot, and it’s shaping up to be one of those days where you just kind of embrace the chaos. Five riders, two different kit styles, a pile of bib and jersey color combinations to work through. We had planned to work with a photographer who has a really unique perspective, someone who’s both formally trained and an avid cyclist, so he understands what it actually feels like out there. But life may have other plans. His wife is about to have their second child, and it looks like the baby is coming early.
So now it’s a bit of a scramble. Piecing it together, figuring out who’s shooting, who’s riding, how we capture it all without overthinking it. Fortunately, I’ve got a few backup options lined up.
At the same time, I’ve been working through a full website redesign so everything is ready when this goes live. Once the photos are done, it’s about getting everything cleaned up and in place.
I’m really pumped about this new line and can’t wait for you to see it.
Leave a comment